Welcome to tvSci Guide! Read more for September 2025 product updates, customer spotlights, and pro tips that help you get the most out of Performance TV.
Welcome to tvSci Guide!
This month, we're providing you with the tools to set smarter goals, giving you a peek at our upcoming features, and exploring valuable insights from our latest and greatest events. We're all about delivering proof, not just promises.
What’s new
Product Highlights
1. Standardized Events & Goals
We’ve introduced a set of predefined events and goals you can choose from when setting up campaigns. These replace manually-defined, inconsistently named events and enable better clarity, consistent reporting, and campaign optimization
Why it Matters
Simply select a goal type when setting up your next campaign. Your reports will now directly reflect the goals you've set, providing a clear and consistent view of your campaign's success.
2. Simple Bid Strategy Selection
You’ll see an improvement to our bidder. Select from a clearly defined set of intelligent bidding strategies that leverage tvScientiefic AI to optimize your campaign, or stick with manual bidding.
Why it Matters
The Simplified Bidder is designed to deliver more outcomes, faster. It will offer clean, clear reporting and streamlines the campaign setup process so you can start advertising faster!
Community Events & Resources
Connect with tvScientific: Industry Insights & Upcoming Events!
Customer Spotlight
Guaranteed Outcomes for Photobucket
Photobucket needed to reintroduce their brand and drive measurable growth. They believed that Performance TV could do both. See how they used tvScientific to acquire over 1,775 new paid subscribers and boost audience engagement by 25% — all while building powerful brand awareness
“tvScientific's platform not only promised but demonstrably delivered outcomes for our reintroduction campaign, resulting in over 1,775 new paid subscribers and a 25% increase in audience engagement. Their ability to guarantee and achieve these results through Performance TV was a game-changer for Photobucket."
Marc Callipari
COO & GC Photobucket
Discover More
Campaign Starters
September is the perfect month to get a jump on key consumer trends.
Start building your Q4 strategy. Here are some creative campaign angles to help you stand out!
The Fall Fashion Reset
Goal
Drive sales for home improvement, digital services, health & wellness, or tech upgrades.
Creative Angle
Focus on campaigns that help consumers update their wardrobes for the new season with layering, seasonal colors, or a "capsule closet" refresh.
The Game Day Playbook
Goal
Increase sales for food delivery, tailgating supplies, or home entertainment.
Creative Angle
With the return of football season, target sports fans and tailgating enthusiasts. Showcase how your product is the key to the perfect game day experience.
The "Cozy Home" Kick-Off
Goal
Drive purchases for home goods, comfort food, and streaming services.
Creative Angle
As the weather cools, help customers get ready for a cozy night in. Use visuals of warm blankets, fall-themed drinks, and movie nights at home
We hope you enjoyed the September edition of the tvSciGuide!
We're thrilled to be part of your advertising adventure. Don't hesitate to reach out with any feedback or questions. Stay tuned for more monthly updates on our platform, upcoming events, and tips to level up your advertising game.
