Case Study

Guaranteed Outcomes for Photobucket

How Photobucket reintroduced its brand with a campaign built entirely on measurable subscriber results.

01 The Challenge

Photobucket was ready to reintroduce itself to the market, and it needed a campaign that could do more than just get its name back out there.

The priority was paid subscriber growth. Every decision would be made against that metric, with results tracked in real time. But the team also saw an opportunity: if the campaign was executed well, it could expand awareness among high-value audiences at the same time.

The brief to tvScientific and PartnerCentric was simple but ambitious: The brief to tvScientific and PartnerCentric was simple but ambitious: gain new paid subscribers at an efficient CPA, and prove it.

02 The Approach: Subscriber First, Awareness Second

Photobucket’s reintroduction campaign was built on a subscriber-first strategy.

The campaign flow looked like this:

Audience Targeting & Delivery
Behavioral, contextual, and intent data was used to reach high-propensity segments in moments of peak relevance.

Real-Time Optimization
Pixel-based post-view tracking and outcome-based bidding shifted spend daily toward the best-performing audiences and creatives.

One standout segment:
A key discovery came from testing a target audience known for taking and storing hundreds of photos: pet lovers. This insight proved valuable, as the segment became the second-highest performer, driving 19% of purchases post-relaunch.

The Results

1,775+

new paid subscribers (primary KPI)

2%+

conversion rate

1.1M+

targeted households reached (secondary awareness win)

25%

increase in audience engagement over the campaign

tvScientific's platform not only promised but demonstrably delivered outcomes for our reintroduction campaign, resulting in over 1,775 new paid subscribers and a 25% increase in audience engagement. Their ability to guarantee and achieve these results through Performance TV was a game-changer for Photobucket.