More high-intent audiences, smarter bidding, and simpler inventory activation.
May is when Q2 pacing gets real. CPA targets get tighter, and you need every lever to be measurable and controllable.
This month’s updates focus on:
- Reaching high-intent audiences earlier, powered by Pinterest planning signals
- Improving performance automatically, without adding setup work
- Making inventory activation simpler, especially for CPM buyers
What's new
Product Highlights
ICYMI: Pinterest intent is now powering tvScientific performance
Better bidding and more high-intent audiences, without extra setup.
What it does: Pinterest’s planning-phase signals are now integrated into tvScientific AI, giving the bidder a richer picture of household purchase behavior. Plus, Pinterest audiences are now available in-platform to help you target high-intent households with more control.
Why customers care: Since Pinterest’s exclusive intent signal can now be used in CTV campaigns to reach future customers earlier in their shopping journey, you can turn that intent into action. For performance marketers, it’s a smarter way to grow on TV: identify high-intent customers, measure impact across the funnel, and optimize toward real business outcomes. On average, when tvScientific AI is enriched with Pinterest’s high-intent signals, it leads to a +27% increase in outcomes driven per $100 in spend, with purchases up +65%.
Read about tvScientific by Pinterest's audiences →
Next step: If you’re already advertising with tvScientific and are not yet using Pinterest audiences, talk to your account manager to get access to them via our new Audience Builder.
Inventory Marketplace is live
Premium inventory without the operational complexity.
What it does: Inventory Marketplace is now live (rollout is still in progress — if you don’t see it yet, you will soon). It brings inventory into one place and simplifies activation for CPM accounts.
Why customers care: Less time managing setup details, more confidence in where you run, and an easier way to plan.
Industry Models are live
Faster campaign learning and more stability when conversion volume is limited.
What it does: Industry Models (also referenced as “Industry Fallback”) use industry-level data aggregation to support campaigns with low historical conversion so the bidder can learn faster and behave more consistently while optimizing toward an advertiser’s goal.
Why customers care: This is especially helpful for lower-volume, new, seasonal, or spiky campaigns because it helps them perform better and sooner. You do not need to opt in, and your optimization goal stays the same.
Creative Spotlight
Wildgrain
Wildgrain is a subscription brand for artisan sourdough bread, fresh pasta, and pastries. Their creative makes “premium food, without the work” instantly clear, with a simple promise: freezer to oven to table in about 25 minutes.
Why it stands out:
- Clear product focus (you immediately see what you’re getting)
- Convenience is obvious immediately (no extra explaining required)
- Strong offer: “free croissants for life”
- Easy to understand and easy to act on (a clean value prop with a clear next step)
Community Events & Resources
Connect with tvScientific: Industry Insights & Upcoming Events!
Want help turning these updates into a testing plan you can actually run this month? Reach out to your Account Manager and we’ll map:
- which Pinterest Audiences to start with
- a clean A/B structure
- the KPI that matters most for your business
Until next month,
Kaitlin Leimbach
Product Marketing
