Scale smarter, prove cross-channel impact, and test a premium format built for trust.
July is when performance teams start planning the next push while still fighting for efficiency in-flight. This month’s updates help with three real problems advertisers feel every day:
- Finding new converters without going broad
- Proving TV’s role when the last click happens elsewhere
- Testing premium formats that protect brand trust and still drive action
What's New
Product Highlights
Open beta: Build Lookalike Audiences in-app
Find more customers who convert like your best customers, with less back-and-forth.
What it is: Soon, you’ll be able to build Lookalike Audiences directly in tvScientific, instead of having them created manually.
Why customers care: Lookalikes are one of the cleanest ways to scale without guessing. This update makes it faster to launch prospecting tests that stay anchored to what actually converts.
Next step: If you want early access as it rolls out, reach out to your Account Manager.
TV Influence Report
See TV’s influence before the last click.
What it is: The TV Influence Report tracks how a TV ad impression influences a user before they take a last-click action on another platform (like paid social or search).
Why customers care: Last click is rarely the full story. This report shows the cross-channel journey:
- TV ad exposure
- A last-touch click elsewhere
- The final outcome
It helps you prove TV’s top-of-funnel value, especially when other channels get the conversion credit.
Next step: Use this view to align your channel owners and plan budgets with fewer blind spots.
Pause Ads
Show up when the viewer pauses, in a premium brand-safe moment.
What it is: Pause Ads are a full-screen CTV format designed to appear when viewers pause content themselves across live, VOD, and DVR inventory.
Why customers care:
- Brand safety and trust: A consumer-initiated moment can feel more additive and less interruptive than standard in-stream formats.
- More time on screen: Longer pause moments can create more opportunity for awareness, recall, and visual impact.
- Turn awareness into action: QR and second-screen behavior can drive traffic, app downloads, offer redemption, surveys, and more
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Low lift to test: Often built from existing video, social, and digital assets.
Who it’s for: Brand and performance teams who want premium visibility without relying only on disruptive in-stream formats, and marketers interested in sequencing across formats.
Next Step: If you want to test Pause Ads, ask your Account Manager about starting inventory and creative specs.
Creative Spotlight
HigherDOSE case study: Small creative tweaks, measurable results
HigherDOSE used tvScientific by Pinterest’s Creative Advisor to optimize creative before launch, focusing on small, asset-level changes instead of rebuilding a full spot. The result: a 14% lift in site visits versus a control ad with less visible branding.
Community Events & Resources
Connect with tvScientific: Industry Insights & Upcoming Events!
Want a tight July test plan built around one goal (scale, efficiency, or proof)? Reach out to your Account Manager and we’ll map the cleanest next experiment.
Until next month,
Kaitlin Leimbach
Product Marketing
