Your Guide to Gen X in 2026

Gen X does not take brands at face value. They look them up. 

Using insights from tvScientific by Pinterest’s 2026 Consumer Trends Report, this guide breaks down how Gen X uses TV to validate what they see, do the homework, and move from attention to action with confidence.

Inside, you’ll find:

→ Why TV, search, and social each play a distinct role in the Gen X journey
→ How TV drives search, site visits, and purchases with this audience
→ Why relevant, credible TV works best when Gen X is ready to investigate