Your Guide to Baby Boomers in 2026

Designing TV advertising for an audience that still pays attention

Baby Boomers still give TV something most channels struggle to earn: attention.

Using insights from tvScientific by Pinterest’s 2026 Consumer Trends Report, this guide explores how Baby Boomers discover new products on TV, follow up through search and reviews, and respond to advertising that feels clear, credible, and worth checking out.

Inside the guide:

→ Why TV still plays a primary discovery role for Baby Boomers
→ How this audience uses search and reviews to verify what they see
→ Why clear, useful TV creative matters more than flashy formats

Drive your marketing insights

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