What a year it’s been, and what a way to close it out! As we close the books on 2025 and look ahead to an even more exciting 2026, I want to take a moment to reflect on what we’ve accomplished together.
This past year at tvScientific has been nothing short of remarkable, and it’s all thanks to our incredible customers, dedicated partners, and the passionate team that powers everything we do.
From category-defining innovation to meaningful customer growth to industry recognition, this year set the stage for what’s possible.
In 2025, advertisers partnered with tvScientific to:
- Launch 3300 campaigns
- Reach 168M households
- Garner 9B impressions
- Drive 289M total outcomes
That’s a whopping 61% growth in impressions and 240% growth in total outcomes year-over-year! It’s clear proof that Performance TV continues to scale, perform, and deliver stronger business results for advertisers every year.
But these numbers tell only part of the story. Month after month, we achieved new milestones that strengthened our position as the leading Performance TV advertising platform and helped shape the future of Performance TV as a measurable, outcomes-driven channel.
Let’s take a look back at the amazing year we’ve had.
tvScientific’s 2025 highlights
Setting the stage: The 2025 State of Performance TV
We kicked off the year with the release of our annual benchmark report, The 2025 State of Performance TV. This report offered marketers an in-depth look at how the industry continues to evolve, and the findings spoke volumes:
- Budgets grew: 71% of marketers increased their Performance TV budgets in 2025, by an average of 41%.
- Programmatic took over: 58% of marketers primarily bought their Performance TV ads programmatically, up from 49% the year prior.
- AI refined performance: 51% of marketers cited AI as the biggest trend of the year, leveraging generative and predictive AI to transform creative and optimization strategies.
Stay tuned for our 2026 edition, coming soon with even more data and insights.
Fueling our next chapter: Series B funding round
In February, we raised $25.5M in Series B funding, led by NewRoad Capital Partners, with participation from Roku, Second Alpha Partners, Norwest, S4S Ventures, and Progress Ventures.
This milestone has helped us scale our go-to-market operations and accelerate development of our AI-driven measurement and optimization technology. As we move into 2026, we’ll continue to invest in innovation that helps marketers make TV as accountable and performance-driven as digital.
Leading with impact: Chief Marketer Award
In March, I was deeply honored to be recognized by Chief Marketer’s Top Women in Marketing as Marketer of the Year! I’m proud to receive this award alongside so many other impactful brand leaders driving innovation, breaking barriers, and setting new standards in marketing.
Proof in every partnership: Affiliate Summit Top 25 Publisher
April brought another proud moment: tvScientific was named one of Affiliate Summit’s Top 25 Publishers. This recognition highlights our ongoing commitment to transparency, accountability, and performance, principles that have guided us since day one.
Read our reflections on this here.
Bringing performance to life: Mobile Apps Unlocked (MAU)
In May, our team took Las Vegas by storm at Mobile Apps Unlocked (MAU)! From our booth (complete with live shirt-printing) to our packed happy hours, it was incredible to connect face-to-face with mobile marketers and talk about what’s next in Performance TV.
Here’s a look at our booth from MAU 2025, one of our favorite setups yet.
The moment that changed everything: The launch of Guaranteed Outcomes
June marked one of our biggest milestones yet. We officially launched tvScientific’s Guaranteed Outcomes (GO), a program years in the making. GO allows marketers to make TV as measurable as search and social in just 3 simple steps:
1. Choose your outcomes (website visits, app installs, sales, etc.)
2. Define your target cost-per-outcome, whether it's $5 per install, $20 per purchase, or another target that aligns with your KPIs.
3. Launch your ad on TV (and our patented AI tech does the rest).
The best part is that you only pay when you get results.
Sharing the stage on a global level: Cannes Lions 2025
Our Guaranteed Outcomes launch coincided perfectly with Cannes Lions, where our team joined industry leaders to discuss the evolution of performance-driven advertising. Amid the panels and partnerships (and maybe a few yacht-side brainstorms), our CEO Jason Fairchild shared why the industry is shifting away from impressions, and how tvScientific’s Guaranteed Outcomes is leading the charge.
Building on that momentum, we were proud to sponsor a Performance Marketing World event at Cannes, and even caught a behind-the-scenes moment of our CEO during an interview with The LA Times.
Insights that inspire the season: The 2025 Holiday Advertising Trends Report
In July, we dropped our annual holiday trends report, packed with insights from over 600 marketers on how they’re planning for the last quarter of the year. The report revealed some eye-opening insights. For instance, CTV will be the #2 most-used channels for holiday campaigns this year, reflecting the continued rise of Performance TV as a must-have marketing strategy in 2025 and beyond.
If you missed it, you can still download the full report here.
Building something bigger than ourselves: LinkedIn Top Startups
In October, tvScientific made the 2025 LinkedIn Top 50 Startups List. This list recognizes the top 50 US companies growing fast and attracting attention from investors and jobseekers alike, and we’re proud to be among the companies shaping the future of work and innovation. This honor reflects the dedication, creativity, and passion of every team member who’s helping us build the future of performance TV.
If you’re looking to join a team that’s driving real change in advertising, see our open roles here.
A milestone moment: Pinterest plans to acquire tvScientific
We closed out the year with one of the biggest milestones yet: tvScientific has entered into a definitive agreement to be acquired by Pinterest, a visual search and discovery platform with 600M monthly active users.
This marks the beginning of an exciting new chapter, one that brings search, social, and TV together into a single, measurable performance ecosystem. This is a major step forward in our mission to make TV a true performance channel, unlocking powerful new opportunities for marketers.
Our vision is that, for the first time, advertisers will be able to reach Pinterest's exclusive, high-intent audience on the biggest screen in the house and clearly measure how CTV lifts the results of their performance ad campaigns.
Looking ahead to 2026
What stood out most this year wasn’t just our growth. It was watching our customers turn big ideas into measurable results, often exceeding what any of us thought was possible on TV.
From household names like LG, who drove a 1,100% increase in revenue year over year, to small-but-mighty marketing teams like Wildgrain, who grew subscribers by 150%, we’re seeing the power of measurable, outcomes-based TV transform businesses of every size. These results are the reason we do what we do, helping marketers connect with audiences in meaningful, measurable ways.
As I look toward 2026, I couldn’t be more excited for what’s ahead. tvScientific is entering our next chapter with momentum and a continued commitment to helping marketers achieve measurable, business-changing results on TV.
Ready to elevate your Performance TV campaigns in 2026? Get in touch with us to see how tvScientific can help.
