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tvScientific

Stories by tvScientific

TV Measurement: Past, Present, and Future

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TV Advertising Cost: Unpacking Linear, CTV, and OTT Pricing

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Local TV Advertising: The Complete Guide

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Cable TV Advertising: Benefits, Costs, Comparisons, and More

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May 2023 News Roundup: Growing CTV Ad Spend and the Rise of “Silver Streamers”

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TV vs. Radio Advertising: A Comparison for the Digital Age

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Streaming TV Advertising: The Marketer's Complete Guide

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5 Advantages of Advertising on Television

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What Are Free Ad Supported TV (FAST) Services?

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How Much Does a Commercial Cost? Getting Creative in the CTV Era

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11 OTT Streaming Platforms Marketers Need to Know in 2023

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April 2023 News Roundup: Growing FAST, New Ways to Engage, and More

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What is MVPD and How is it Different From VMVPD?

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The Big List of TV Viewership Statistics [Updated for 2023]

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12 OTT Statistics That Reveal the Future of Streaming Media

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17 Connected TV Advertising Statistics to Guide Your Strategy in 2023

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March 2023 News Roundup: Generative AI Marketing and More

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30+ Connected TV Statistics That Show Where to Meet Audiences in 2023

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