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+
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Targeting
Buying
Measuring
Reporting
Creative
Industries
+
–
Digital-First Performance Businesses
Local + Regional Businesses
Performance + TV Media Agencies
Resources
+
–
Blog
In The News
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Blog
OTT vs. VOD - Understanding Streaming & On-Demand Models in 2022
CTV Retargeting: Why Web-to-TV Retargeting Drives ROI
How CTV Measurement, Attribution, and Brand Lift Analysis Work in 2022
Connected TV vs. Linear TV — Understanding the Next Evolution of Television
Connected TV vs. OTT — Unpacking the Over-the-Top Evolution
Performance TV Advertising: How CTV Puts Television Back in the Marketing Playbook
What Is CTV Advertising? Connected TV & Its Role in the Digital Ecosystem
How CTV is reshaping targeting and measurement — and growth — for marketers
The Founding Story: Why tvScientific Exists
Why are TV companies not valued like tech companies?
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