Blog
Video Game Marketing: The Complete Guide
Want to make your video game marketing efforts more effective? We’ve got everything you need to know.
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Blog
Video Game Ads Best Practices — A Playbook for Publishers
Want your video game ads to cut through the noise? These best practices will help you stand out in a crowded market.
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Indie Game Marketing: How to Grow Your Game on Budget
Read this article to learn the best indie game marketing strategies small developers can use to grow their game with limited resources.
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5 Pitfalls to Avoid When Launching Mobile Game CTV Campaigns
From choosing the right KPIs to proper attribution, learn how to avoid common pitfalls when launching your mobile gaming CTV ad campaign.
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What Is Growth Marketing? A Complete Guide
Growth marketing is the data-driven practice that consistently drives ROAS for brands. Learn more about how it fits into a complete marketing...
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5 Mobile Game Marketing Strategies That Drive ROAS
The mobile game market is in flux and mobile game marketing strategy is changing. Read on to find the strategies with the highest ROAS.
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The Best Video Game Marketing Campaigns Ever
Read how the best video game marketing campaigns of all time leverage storytelling to sell games and hardware to eager players.
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Growth Marketing vs. Brand Marketing — What's The Difference?
Check out this guide for a full breakdown of growth marketing vs brand marketing and how companies of all sizes are changing their strategies.
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6 Growth Marketing Examples (And Why They Drive ROI)
Find a set of growth marketing examples to help guide your own company’s campaign, from App Store ads to bouncing QR codes.
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CEO Jason Fairchild on tvScientific's $20M Series A Funding Round
We're thrilled to announce we’ve raised $20M in Series A funding, led by Norwest Venture Partners with participation from NBCUniversal and Hearst...