From Inventory to Outcomes: What’s Powering Performance TV in 2026

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Powerful New Payouts, Easier Billing, and Fresh Insights for 2026 | December 2025 tvSci Guide

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Proven outcomes, smarter workflows, and stronger results| November 2025 tvSci Guide

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Performance Unwrapped: Smarter Tools, Proven Outcomes & Holiday Momentum | October 2025 tvSci Guide

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Set Smarter Goals & Get a Head Start on Q4: tvSci Guide September 2025

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5 Key Performance TV Metrics Every Retail Brand Should Track

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A CTV Hack Most People Don’t Know About (Spoiler: It’s AI)

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Your Game Plan for Geo-Targeted CTV This NFL Season

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Can You Really Trust Attribution Results from Streaming TV Ads?

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How to Launch an AI-Powered Performance TV Campaign (in 5 Easy Steps)

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2025 Holiday Advertising Trends Every Marketer Needs to Know

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How to Measure Lower-Funnel Impact from Performance TV Ads

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Where Should I Spend Next? Decoding Channel Efficiency in 2025

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Making the CFO Happy: Reporting ROI from Your CTV Campaigns

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Can You Retarget on CTV? How to Make It Work for High-Value Audiences

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Solving the CTV Frequency Problem: How to Avoid Overexposure

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Is Your CTV Targeting Smart Enough? 4 Ways to Avoid Overspending on Broad Audiences

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Why CTV Deserves a Slice of Your Holiday Marketing Pie

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How to Test and Learn While Running Always-On Campaigns

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tvScientist Spotlight: Meet Bilyana Radulova

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