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The Founding Story: Why tvScientific Exists
The tvScientific story actually began in 1998 with a company that invented the paid search business model.
The tvScientific story actually began in 1998 with a company that invented the paid search business model.
As the advertising industry grapples with the continuing disruption of content consumption models, the question of how to value “legacy” advertising...
From glossy video shoots to pricey broadcast network buys, TV ad campaigns can cost millions to create and distribute. Yet when it comes to measuring...