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The Founding Story: Why tvScientific Exists
The tvScientific story actually began in 1998 with a company that invented the paid search business model.
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Blog
Why are TV companies not valued like tech companies?
As the advertising industry grapples with the continuing disruption of content consumption models, the question of how to value “legacy” advertising...
Blog
Outdated Methods and Fuzzy Math Make TV the Most Poorly Attributed Ad Medium
From glossy video shoots to pricey broadcast network buys, TV ad campaigns can cost millions to create and distribute. Yet when it comes to measuring...