From top use cases to the core benefits, this article explores the world of CTV retargeting and explains how advertisers can start their journey.
CTV measurement and attribution follow a 1:1 model that shows advertisers exactly where their efforts have the greatest impact on audiences.
Trying to understand the differences between linear and CTV? Our primer has everything advertisers need to know.
The definitive answer to your questions about Connected TV vs. OTT, and why the differences matter to advertisers.
Think performance TV advertising isn’t a viable channel? Thanks to connected TV, it’s time for advertisers to think again. Here’s why.
This article answers the question, “What is CTV advertising?”, with additional information about how it works and why it’s growing.
Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this...
The tvScientific story actually began in 1998 with a company that invented the paid search business model.
As the industry grapples with the continuing disruption of content consumption models, the question of how to value the medium of TV seems relevant.
From video shoots to pricey network buys, TV campaigns can cost millions to create and distribute. Yet measuring those campaigns have outdated...