Welcome to tvSci Guide! Read more for August 2025 product updates, customer spotlights, and pro tips that help you get the most out of Performance TV.
Product Highlights
Check out the redesigned Reports Tab
Check out your redesigned Reports for faster access to key KPIs — All reports are just a click away, neatly organized in a collapsable panel. Plus a brand-new Gaming dashboard with built-in MMP attribution.
Gaming Performance Report: A new report built specifically for gaming advertisers, offering built-in MMP attribution and actionable insights to pinpoint what's truly driving your ROI.
The new Gaming Performance Report gives you a unified view of CTV-driven performance and app installs.
- No more generic reporting — only actionable insights for relevant KPIs, enabling you to easily identify where ad spend is working.
- Insights by inventory source, event type, and time enable you to locate what's driving your ROI to effectively optimize creative and channel strategy.
How to get started: This new report is now available for all gaming advertisers in your tvScientific dashboard.
Community Events & Resources
Connect with tvScientific: Industry Insights & Upcoming Events!
Webinar: Maximize Holiday Campaign Results with CTV and AI
CTV is now the #2 channel of choice for holiday campaigns — and this season, marketers are betting big on its performance power. In this on-demand webinar hosted by Adweek, learn how AI and CTV combine to cut through the clutter and drive real results.
Report: Holiday Advertising Trends 2025
Marketers know that even with a detailed plan, the holidays have a way of going off script. We surveyed over 600 marketers to better understand the challenges and priorities for the holiday season. The result? Our new guide, showing how to get ahead of the holiday chaos with key data and insights from your peers on how to leverage the gift that keeps performing: CTV!
Customer Spotlight: Holey Moley Drives Venue Openings with Hyper-Local CTV
Holey Moley, the Australian-based mini-golf and cocktail brand, faced the challenge of driving immediate foot traffic and bookings for their new US locations, aiming for a 2.5x ROAS from day one. By leveraging tvScientific's hyper-focused, geo-targeted CTV campaigns, they not only met but exceeded their goals, achieving impressive quarterly growth from 2.5x to and average 3.1x ROAS, with one Denver venue launch seeing an outstanding 4.9x Current ROAS!
"tvScientific is an integral part of our venue launch strategy. By combining smart targeting with creative excellence, we've delivered outcomes that truly move the needle."
— Alicia Blayney, Head of Brand & Marketing Campaigns at Holey Moley
Learn more about Holey Moley's results in the full case study >>
Campaign Starters
August isn't just about mid-summer relaxation; it's a strategic launchpad for your next big wins! Here are some creative campaign angles to leverage tvScientific's new audiences and optimized inventory, ensuring your brand stands out.
The "Back-to-Dorm" Move
|
Goal Help students and parents and parents with everything from dorm decor to tech essentials and food delivery service. Targeting Target specific audiences with interests in Back-to-School, College, or our newest Cost Cutters (tvSci) and Lookalike (LAL) audiences to find new students. Creative Angle Showcase products that make life easier for students living on their own, or highlight deals and essentials for parents.
|
The "Fall Forward" Fitness Push
|
Goal Get a jump on the post-summer wellness trend by targeting new gym members, health-conscious consumers, and outdoor enthusiasts. Targeting Use our Interested in Health & Wellness (tvSci) audience or Lookalike (LAL) audiences modeled from your first-party data of active users. Creative Angle Focus on fresh starts, new routines, or how your product helps them achieve their fall fitness goals. |
The Subscription Service Sneak Peek
|
Goal Showcase subscription boxes or services to viewers ahead of the holiday rush, highlighting how easy these are to gift or enjoy year-round. Targeting Use our Frequent Shoppers - Beauty Products (tvSci) or Home & Garden (tvSci) audiences to find the most engaged consumers. Creative Angle Emphasize convenience and curation, showing off the value and excitement of a new subscription box each month |
We hope you enjoyed the August edition of the tvSciGuide!
We're thrilled to be part of your advertising adventure. Don't hesitate to reach out with any feedback or questions. Stay tuned for more monthly updates on our platform, upcoming events, and tips to level up your advertising game.
