Case Study

Holey Moley Drives Venue Openings with Hyper-Local CTV

Holey Moley isn’t your average night out. It’s mini golf, cocktails, karaoke, and escape rooms, all rolled into one unforgettable experience. But when the Australian-born brand began opening locations in the U.S., they faced a very real challenge.

01 The Challenge: How do you launch a new venue in a new city and hit your numbers from day one?

Holey Moley's target was clear: 2.5x ROAS. No vanity metrics. No soft awareness play. Just real revenue, measured in real party bookings, ticket sales, and filled calendars.

02 The Play: Hyperlocal CTV Campaigns

With tvScientific, Holey Moley launched geo-targeted CTV campaigns centered around venue openings. The creative? Fun, fast-paced videos that looked like your group chat come to life: friends laughing, putting, clinking glasses. The kind of experience people want to book and remember.

15-mile radius targeting around each new venue

CTV creative built for lean-back, social moments

Millennial + Gen Z targeting for high-intent, experience-seeking audiences

Real-time ROAS tracking using tvScientific’s performance platform

Every impression had a job: drive foot traffic and fill bookings.

“Connected TV, and TVScientific in particular, are an important channel for Holey Moley USA. tvScientific is an integral part of our venue launch strategy, and our partnership has driven measurable performance impact from a brand health (awareness perspective) and ROAS. By combining smart targeting with creative excellence, we’ve delivered outcomes that truly move the needle — proving how data-led strategy and brand storytelling can work hand-in-hand.”

Alicia Blayney
Head of Brand & Marketing Campaigns, Holey Moley