The Ad Break
Has the old marketing funnel disappeared?
From offline action to creative performance, see what is reshaping TV now.
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Maximize Holiday Campaign Results With CTV And AI
Cannes 2026 Gets Serious About Results
Jason Fairchild reflects on the themes that defined Cannes 2026, from AI and incrementality to the growing demand for accountability across...
Jason Fairchild
Jul 7, 2026
Your Guide to Millennials in 2026: How TV Advertising Turns Consideration Into Action
Millennials show how Performance TV drives action in 2026, from streaming-era discovery to real purchase behavior.
Rebecca Miller
Jul 6, 2026