Maximize Holiday Campaign Results With CTV And AI

CTV Incrementality 101: How to Run a Lift Analysis for TV Ads (Ahead of Prime Day)

From defining your audience to calculating incrementality, this article explains how to apply incrementality testing to CTV advertising.

Creative Isn’t the Hard Part of Performance TV

Inside Performance Advertising with Jason Fairchild delivers unfiltered insights, strategic perspective, and hard truths from inside the evolving...

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Set Smarter Goals & Get a Head Start on Q4: tvSci Guide September 2025

Welcome to tvSci Guide! Read more for September 2025 product updates, customer spotlights, and pro tips that help you get the most out of Performance...