A Performance Marketer's Guide to AI Optimization in CTV Advertising
Discover how to make every CTV impression count. Explore the best bidding strategies for programmatic TV ads — and see how tvScientific’s AI turns...
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Discover how to make every CTV impression count. Explore the best bidding strategies for programmatic TV ads — and see how tvScientific’s AI turns...
Top 10 Super Bowl TV ads of all time, from Apple’s “1984” to Google Pixel. Plus why Super Bowl 60 sold out early and hit $8M per 30 seconds.
Why Super Bowl ads shouldn’t be judged on immediate clicks. Jason Fairchild explains how TV advertising drives demand and downstream performance.