The New Performance Mandate: Transparency, Trust, and Experience
Jason Fairchild talks with Heather Carver about how trust, transparency, and customer experience are reshaping performance advertising.
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Proof Over Promises:
How Performance TV Delivers Real Results
Blog
A Spring Refresh for Audiences, Attribution, and Inventory | March 2026 tvSci Guide
Welcome to tvSci Guide! Read more for March 2026 product updates, customer spotlights, and pro tips that help you get the most out of Performance TV.
tvScientific
Mar 31, 2026
Agentic Advertising Should be Accountable to Revenue (Like the Rest of Us)
Jason Fairchild shares a practical framework to assess AI in advertising based on revenue and real performance impact.
Jason Fairchild
Mar 24, 2026