Meet tvScientific by Pinterest

Performance TV is entering a new phase of growth. According to brand new research from tvScientific by Pinterest, 73% of marketers plan to increase Performance TV budgets in 2027 — but with that growth comes more pressure to reach the right audiences, prove performance, and scale with confidence.

In our latest episode of Meet tvScientific by Pinterest, we’ll be joined by Scott Whittemore from Attain, to hear his point-of-view on some of the report’s biggest themes. We’ll also share an inside look into how Scott’s team used tvScientific by Pinterest to successfully scale audience acquisition — delivering a ~16.7% better CPA than Attain’s internal goal — while maintaining efficiency goals.

What we'll unpack:

• Why 73% of marketers plan to increase Performance TV budgets in 2027 — and what that signals for growth strategy

• With 72% of marketers saying it's critical to reach shoppers earlier, learn why audience strategy is becoming an increasing competitive advantage
  

• How Attain scaled audience acquisition while maintaining efficiency goals

• Actionable takeaways for building a smarter, more scalable Performance TV strategy