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Overview:

CTV is no longer just a branding play, rather it’s a powerful driver of performance, conversions, and growth. Join tvScientific and Anastasia Jenkin, Director of Affiliate Marketing & Partnerships at HigherDOSE, for an exclusive look at how modern brands integrate CTV alongside affiliate and creator networks.  We’ll also unpack the playbook HigherDOSE used as an early tester for tvScientific’s new Creative Advisor tool, using predictive AI to evaluate and optimize video ad elements before media spend begins. We’ll end off the session with a live product demo of Creative Advisor and an open Q&A.  Walk away from this conversation with actionable insights and a roadmap to test, launch, and scale CTV creative campaigns with confidence.

What we’ll unpack:

• Why Connected TV is no longer just for brand awareness, but a massive driver of performance and growth.
  

• Learn how HigherDOSE used Creative Advisor to make data-driven tweaks, ultimately boosting site traffic and campaign ROI. 
  

• Actionable insights to master the framework for setting up a low-risk CTV test, leveraging predictive AI for creative optimizations.
  

• Join a live demo from a tvScientific product marketing expert. 
  

• End the session with a live Q&A so you feel ready to either launch your first campaign or bring your existing program to the next level.