Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel...
Chris Johnson will join the performance advertising platform as VP of Technology
As social platforms lose their luster, performance advertisers find success in streaming.
The Strategic Appointments Will Accelerate tvScientific’s Adoption of State-of-the-Art CTV Attribution and Optimization Technologies for Digital...
Online publication StreetFight featured our Chief Revenue Officer Shannon Jessup to discuss the rise of UGC in CTV.
TV has always been the most important and powerful screen in the American home. Now, digital-first marketers can drive ROI in the most influential...
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV...
Business Insider asked 12 VCs, with recent investments in ad and marketing tech, and asked them to pick the most promising companies in and out of...
New Head of Product, Matthew Koontz, was able to catch up with AdExchanger to discuss plans to bring his media and advertising learnings to...