tvScientific by Pinterest announced today that, for the first time, advertisers can now reach Pinterest’s exclusive high-intent audiences off of Pinterest and on the biggest screen in the house, TV. This launch marks the first major milestone since Pinterest completed its acquisition of tvScientific in February 2026, bringing together Pinterest’s unique first-party audiences and tvScientific’s performance advertising platform.
As streaming platforms have become a primary way consumers watch TV, movies, and other content, advertisers are increasingly seeking more channels to reach high-intent audiences and drive measurable performance. Connected TV (CTV), internet-connected devices like smart TVs, streaming sticks and gaming consoles that deliver streaming content directly to the big screen, delivers the reach of traditional TV with the precision of digital advertising. Last year, CTV ad spend reached $32.45 billion in the United States and is expected to surpass linear TV ad spending, to more than $45 billion by 2028.1
“Pinterest brings a distinct opportunity, with more than 600 million monthly active users2 and growing,” said Lee Brown, Chief Business Officer of Pinterest. “Because of how users search and shop on the platform, we can give advertisers new ways to reach people at every stage of the shopping journey, from discovery to buying, both on and off Pinterest.”
tvScientific by Pinterest is the first ad platform to offer direct access to Pinterest’s high-intent audiences for CTV campaigns. Advertisers can use Pinterest’s commercial intent signals to reach audiences across premium inventory on the biggest screen in the house, while also leveraging tvScientific's AI-powered optimization technology. As a result, brands can reach their target audience at scale and drive measurable performance. On average, when tvScientific AI is enriched with Pinterest’s high-intent signals, it leads to a +27% increase in outcomes driven per $100 in spend, with purchases up +65%.3
"The real opportunity for advertisers is turning consumer intent into action, and Pinterest's signals are unique because they reflect what people are planning, not just what they've already done," said Jason Fairchild, CEO of tvScientific by Pinterest. "Every month, there are more than 80 billion monthly searches on Pinterest,4 and by bringing those signals into tvScientific, advertisers can run more precise CTV campaigns and optimize toward the business outcomes that matter most."
Early testing from advertisers demonstrates tvScientific by Pinterest’s scale and performance. For example, LG expanded its existing audience approach and delivered a 73% increase in unique households reached with access to Pinterest audiences. This additional reach drove a 24% lift in net new customers.5 This shows that Pinterest intent can help advertisers find more of the right viewers on CTV and turn incremental reach into measurable business results.
This launch is the first step in a broader vision for a unified cross-screen advertising experience. For more information, sign up for early access or sign up for our webinar.
