The best affiliate programs do not feel transactional. They feel trusted.
A creator mentions a product. Someone saves it for later. That night, they see the same brand on TV. Suddenly, it feels more familiar. More credible. More real.
That sequence matters. It is also what makes the partnership between tvScientific by Pinterest and Awin so impactful.
For years, affiliate and TV have been treated as two different worlds – one built for direct conversions, the other for broad reach. But consumers have never experienced them that way.
Discovery happens in one moment, validation in another, and conversion later on, often across multiple screens. In fact, 78% of consumers scroll social media while watching TV, 69% browse online shopping, and 68% look up a product they saw in a TV ad.1 The brands that win are the ones that can connect those moments instead of measuring them in isolation.
Together, tvScientific and Awin are giving brands a way to bring CTV performance into the same view as their affiliate channels, creating a more connected, measurable way to grow.
tvScientific by Pinterest brings a Performance TV advertising platform built to help advertisers reach high-intent audiences, optimize for measurable outcomes, and see performance across the funnel; Awin is an all-in-one partner marketing platform that helps brands grow through performance-driven partnerships, combining powerful technology, expert support, and a global network of 1M+ partners to deliver and scale measurable marketing outcomes worldwide.
Affiliate has always been about outcomes
Affiliate has always been one of the clearest expressions of performance marketing.
Its value has never come from visibility or reach alone, but from the ability to tie influence directly to action. That direct connection between marketing campaigns and business results is what has made affiliate such an enduring growth engine.
Brands are not just paying for presence. They are paying for outcomes.
For many marketers, that affiliate mindset has traditionally lived across creators, publishers, influencers, and content partners. Those channels have helped define what modern performance looks like: efficient, measurable, and closely tied to revenue.
But there is no reason that mindset has to stop there.
TV as an affiliate channel
This is where tvScientific by Pinterest enters the picture.
tvScientific gives advertisers a way to run Performance TV with the same outcome-driven discipline they expect from other affiliate channels. Brands can choose the business result they want to drive on TV – whether that is sales, app installs, website traffic, or impressions – and only pay when a customer converts.
That matters because it changes the role TV can play in a performance strategy.
Instead of sitting outside the affiliate program as a separate awareness investment, TV can now operate exactly like an affiliate business model itself: accountable to outcomes, built for optimization, and connected to business results.
It also aligns with where marketers are already heading. 60% of marketers now prefer flexible, performance-driven buying models, whether it's CPA (pay only when a customer converts) or a mix of CPA and CPM (pay per impression), while 44% say the ability to connect TV spend to measurable outcomes is what they value most about Performance TV.2
What changes when CTV performance lives inside your affiliate view
It’s not just that brands can run TV on an outcome-driven model. It’s that they can finally see that performance in the same place as the rest of their affiliate activity.
With the Awin and tvScientific by Pinterest integration, advertisers can:
- Capture CTV-driven conversions within Awin’s network analytics
- Optimize CTV performance across their entire partner ecosystem
- Gain transparent, cross-channel performance insights to guide growth
When CTV performance lives inside the same view as your affiliate channel, it becomes easier to understand how the full program is working.
Activation is also designed to be fast. With Awin’s industry leading one-click MasterTag integration, brands can get tvScientific by Pinterest live quickly, removing much of the technical lift that typically slows testing. That means they can launch, learn, and optimize CTV performance sooner - without the long technical queues!
Teams can move closer to a centralized picture of performance, see clearer signals across channels, and make better optimization decisions over time.
A more connected way to optimize growth
Affiliate programs do not grow stronger when channels are managed in isolation.
They grow stronger when marketers can understand how different parts of the program contribute to performance together.
Awin brings the scale, partner ecosystem, and network analytics that affiliate teams already rely on. tvScientific by Pinterest brings a Performance TV model built around measurable outcomes, transparent reporting, and continuous optimization.
Together, that gives brands a way to expand their affiliate strategy into CTV without losing the accountability that makes affiliate valuable in the first place.
And for that model to scale, transparency matters. Teams need to see what is driving incremental value, where performance is strongest, and how channels are working together rather than competing for credit. The clearer the view, the better the optimization, and the more confidently marketers can invest in growth.
Turn trust into action
Customers rarely move from discovery to conversion in a straight line. More often, trust builds quietly – through a recommendation, a repeated impression, a brand that feels familiar when it appears again.
The partnership between tvScientific by Pinterest and Awin helps brands see and optimize that journey more clearly, bringing Performance TV into the same performance picture as all affiliate activity.
In doing so, it creates a model for growth that is not only more measurable, but more aligned with how consumers actually choose.
Power smarter Performance TV today with tvScientific and Awin.
Sources:
1 - tvScientific by Pinterest 2026 Consumer Trends Report, United States, April 2026
2 - tvScientific by Pinterest 2026 State of Performance TV Report, United States, January 2026.
