Welcome to tvSci Guide!
As marketers plan for 2026, one thing is clear: Performance TV is evolving fast. The winners are focusing on higher-quality inventory, smarter optimization, and measurement they can trust.
Here’s what’s new at tvScientific this month, plus resources to help you plan with confidence.
What's new
Product Highlights
Supply Side Optimization Agent
Higher-intent inventory. Better performance outcomes.
Most of the product updates we share can be seen within the platform, but we’re constantly making improvements to our technology that are automatically applied and invisible to the eye, despite their valuable impact.
One of those invisible improvements — our Supply Side Optimization Agent — has been silently delivering performance gains since BFCM.
The Agent prescreens 100% of available supply and filters it to align with your outcomes before bidding takes place. As a result, ad spend is focused on high-intent opportunities, resulting in
Why it matters to you:
- Higher-intent supply
- Higher bid rates
- Better performance (without increasing budget!)
By prescreening supply, we have seen 50–70% improvements in cost efficiency compared to unscreened inventory.
Read how the Supply Side Optimization Agent works >>
Now Available
ACH Billing
More flexibility. Lower fees. Smoother cash flow.
We now support ACH payments for direct-pay customers, and we encourage using this payment method whenever possible.
For customers with an anticipated monthly spend under $30k, ACH enables automated weekly payments with no credit application required, so campaigns can start sooner. Charges are processed weekly for the prior week’s spend, and all transactions are securely handled via Stripe using a U.S. bank account.
To enable ACH billing, reach out to your Account Manager.
Explore Our New Inventory Experience
See exactly where your ads run and why they perform.
We launched a new inventory page that gives you a clearer look at the premium streaming and linear environments available through tvScientific.
From top streaming platforms to trusted broadcasters, this page shows how inventory selection connects directly to performance outcomes.
Community Events & Resources
Connect with tvScientific: Industry Insights & Upcoming Events!
Customer Spotlight
MTN OPS. 7.19x lift in site visits. 13% incremental lift in purchases.
MTN OPS wanted more than awareness. They wanted proof that TV could drive real customer action.
By combining outcome-based optimization with premium inventory, MTN OPS saw:
- 7.19x lift in site visits immediately after ad exposure
- 13% incremental lift in site visits and purchases
- 3,000+ purchases driven
Performance TV delivered measurable impact across the funnel.
Campaign Starters
Looking for fresh ideas to start the year strong?
These are fresh and built for year end urgency and new year momentum.
New Year Momentum
Capture early-year intent with outcome-focused creative tied to clear actions.
Audience Expansion Test
Use lookalike audiences to find new high-intent households at scale.
Always-On Performance TV
Maintain steady presence with optimization focused on efficiency, not spikes.
That's a wrap for January
Your Account Manager can help tailor any of these to your goals.
That’s a wrap for January. From smarter inventory to clearer performance signals, we’re helping you plan, test, and scale with confidence in 2026.
