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tvScientist Spotlight: Meet Morgan Bell-Schildt

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Streaming Ads Get Told to Use Their Inside Voice

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LLMs Will Do to Search What the Internet Did to Classifieds

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Small Sponsors Can Still Shake Up TV Advertising

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Vibe vs. tvScientific: Why Patented AI Outperforms Basic CTV

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Revenue IQ: The Driving Force Behind Growth Companies

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CTV Incrementality 101: How to Run a Lift Analysis for TV Ads (Ahead of Prime Day)

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Creative Isn’t the Hard Part of Performance TV

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Set Smarter Goals & Get a Head Start on Q4: tvSci Guide September 2025

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Tatari vs. tvScientific: Which CTV Platform Delivers Smarter Optimization?

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tvScientist Spotlight: Meet Emily Robinson

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A New Lawsuit Says Google Can't Pass Go

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5 Key Performance TV Metrics Every Retail Brand Should Track

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A CTV Hack Most People Don’t Know About (Spoiler: It’s AI)

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Your Game Plan for Geo-Targeted CTV This NFL Season

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Can You Really Trust Attribution Results from Streaming TV Ads?

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Unlock New Insights for Gaming & Holiday Success: August 2025 tvSci Guide

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How to Launch an AI-Powered Performance TV Campaign (in 5 Easy Steps)

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