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Tatari vs. tvScientific: Which CTV Platform Delivers Smarter Optimization?

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tvScientist Spotlight: Meet Emily Robinson

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A New Lawsuit Says Google Can't Pass Go

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5 Key Performance TV Metrics Every Retail Brand Should Track

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A CTV Hack Most People Don’t Know About (Spoiler: It’s AI)

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Your Game Plan for Geo-Targeted CTV This NFL Season

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Can You Really Trust Attribution Results from Streaming TV Ads?

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Unlock New Insights for Gaming & Holiday Success: August 2025 tvSci Guide

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How to Launch an AI-Powered Performance TV Campaign (in 5 Easy Steps)

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2025 Holiday Advertising Trends Every Marketer Needs to Know

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How to Measure Lower-Funnel Impact from Performance TV Ads

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Where Should I Spend Next? Decoding Channel Efficiency in 2025

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Maximize Performance with New Inventory & Audiences: July 2025 tvSci Guide

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Making the CFO Happy: Reporting ROI from Your CTV Campaigns

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Can You Retarget on CTV? How to Make It Work for High-Value Audiences

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Solving the CTV Frequency Problem: How to Avoid Overexposure

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Is Your CTV Targeting Smart Enough? 4 Ways to Avoid Overspending on Broad Audiences

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Why CTV Deserves a Slice of Your Holiday Marketing Pie

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Smarter Campaigns & New Reports: June 2025 tvSci Guide

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