A growing number of consumers are using online pay-tv services that offer bundles of live channels through third-party connected devices. This is likely due to the lower price point and content flexibility, which is far more intuitive than traditional TV services. Consumers are also utilizing multiple steaming platforms to get the content they want. According to our report, 39% of the people we surveyed have four or more streaming services with 27% reported having at least three services.
For more, check out AdvancedTV Insider’s article.