CTV Viewership Growth Means Better Advertising Performance
More than 50 percent of consumers watch video content from CTV's, while brand recall on CTV advertising is at least 39 percent higher than social...
Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households, nearly double the saturation level as recently as 2019.
More than 50 percent of consumers watch video content from CTV's, while brand recall on CTV advertising is at least 39 percent higher than social...
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on CTVs are more effective.
More than 50% of consumers watch video content from CTVs, while brand recall on CTV advertising is at least 39% higher than other ad digital channels.