The Growth of CTV Viewership and What it Means for Advertisers

More than 50 percent of consumers watch content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than social media.

Jason Fairchild
Jan 18, 2022

MartechSeries shares some interesting findings from our latest report.

After surveying over 1,000 people between the ages of 16 and 54, our report surfaced some interesting statistics. When it comes to CTV usage, 86% of consumers use more than one streaming service, with 39% saying they use as many as four different services. This is compelling when you couple this with the fact that 39% of those surveyed said TV/Streaming ads are also the most influential ads they experience.

For more compelling statistics from our report, check out MartechSeries’s article.

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