Report: CTV viewership drives ad performance opportunity

See how Advanced TV examined data points from our survey.

Of the 1,000 people we surveyed, 86% of them stated they use more than one streaming service, with 39% saying they use as many as four different services. This is interesting especially coupled with the fact that 92 per cent of consumers who watch streaming content also claim to use at least one ad-supported service. Ads on TV or streaming are essentially on par with social media ads in terms of how influential consumers say they find those types of ads, with 39 per cent of respondents citing TV/streaming as the most influential ad channel compared to 41 per cent who cited social media. This shows the opportunities available for advertisers.

To learn even more about this, check out Advanced Television’s article.