Online publishing network Retail TouchPoints welcomed our CEO and Co-Founder Jason Fairchild to discuss CTV advertising and its potential for high performance in the retail industry this holiday season. While many retailers may be skeptical of CTV advertising’s effectiveness, it’s important to understand the innovations and strides that have been made to make it more measurable and accessible.
To learn more about CTV advertising and exactly why retailers should be seeing a high return from it, visit our guest article.