tvScientific Granted Patent for TV Outcome Optimization Technology
The new technology enables marketers to buy and optimize TV to their stated outcome goals
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV Advertising.
The new technology enables marketers to buy and optimize TV to their stated outcome goals
TV has always been the most important and powerful screen in the American home. Now, marketers can drive ROI in the most influential medium in...
In a complex landscape that includes streaming platforms, it’s harder than ever for marketers to get a solid grip on how their ads are performing on...