tvScientific Granted Patent for TV Outcome Optimization Technology
The new technology enables marketers to buy and optimize TV to their stated outcome goals
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV Advertising.
The new technology enables marketers to buy and optimize TV to their stated outcome goals
Today’s marketers confront a question that has tortured advertisers since the dawn of TV: Is TV an effective medium to drive consumer response?
Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel...