tvScientific Granted Patent for TV Outcome Optimization Technology
The new technology enables marketers to buy and optimize TV to their stated outcome goals
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV Advertising.
The new technology enables marketers to buy and optimize TV to their stated outcome goals
Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel...
TV has always been the most important and powerful screen in the American home. Now, marketers can drive ROI in the most influential medium in...