The CTV measurement conundrum that creates more questions than answers
In a complex landscape that includes streaming platforms, it’s harder than ever for marketers to get a solid grip on how their ads are performing on...
TV has always been the most important and powerful screen in the American home. Now, marketers can drive ROI in the most influential medium in history.
Jason Fairchild discusses the future of TV advertising on Forbes.
As of 2020, more than 63% of all U.S. TV viewing time was on streaming services. TV has been and is headed towards a major change in viewing habits. This opens opportunities for advertisers looking for new ways to reach their target audiences. Join us, as our CEO Jason Fairchild discusses the impact of the history of performance marketing, where TV advertising is going next, and much more!
To learn about these things and more, check out Forbes’s article.