The CTV measurement conundrum that creates more questions than answers
In a complex landscape that includes streaming platforms, it’s harder than ever for marketers to get a solid grip on how their ads are performing on...
Jason Fairchild, CEO and cofounder at tvScientific talks about why CTV ad spends will increase down the line in this quick chat with MarTech Series.
In a complex landscape that includes streaming platforms, it’s harder than ever for marketers to get a solid grip on how their ads are performing on...
Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this year...
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight,...