According to our 2025 Holiday Advertising Trends Report, CTV is now the #2 channel of choice for holiday campaigns. What's more, their budgets for CTV are also increasing, with 58.2% saying they'll get more money for holiday spend.
Join us to talk about why marketers are so excited about CTV, how they're staying agile, and how AI is powering smarter, more outcome-focused campaigns. Whether you’re finalizing your holiday plans or looking to boost performance, this session will help you rethink your strategy and get more from your budget.
What you'll learn:
Who Should Watch:
This session is ideal for marketers, agencies, media buyers, and brand strategists who want to learn more about proven ways to meet their holiday performance goals.