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Roku is leaning hard into artificial intelligence to reshape its ad business. COO Charles Collier said viewers should expect “a lot more AI-generated ads” soon, with the company testing tools that can automatically create variations, swap voiceovers, and generate new creative assets.
While Roku’s devices keep the brand in living rooms, advertising is where the real money is. Lowering production costs and speeding up creative output using AI could help Roku compete with Amazon and YouTube, both of which are investing heavily in AI-driven ad tech.
AI allows brands to scale campaigns in ways that weren’t possible before. Instead of producing a single expensive commercial, marketers can generate dozens of audience-specific versions in minutes. A sports fan in Chicago might see one version of a beer ad, while a family in Phoenix sees another during the same program. That kind of precision is what advertisers increasingly expect from connected TV.
Marketers want TV to perform like digital, with measurable outcomes and transparent reporting. Historically, TV ads required big budgets and long timelines. AI opens the door to smaller brands. Campaigns can be built quickly and tested like digital ads, making the biggest screen in the house more accessible than ever.
Roku’s AI push signals how quickly connected TV is evolving. The next ad arms race is all about who can deliver smarter, more accountable advertising at scale.
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Ford’s “Ready Set Ford” campaign celebrated the brand’s optimism and determination, pairing bold visuals of its vehicles with a motivational voiceover.
The spot opened with the line, “Whether you think you can or think you can’t, you’re right,” setting a tone of confidence and drive.
The campaign tied its message to the hashtag #ReadySetFord, encouraging viewers to connect the brand with action and momentum.
The pacing and visuals reinforced the theme of readiness, presenting Ford as the brand for those who move forward with conviction.
What We Loved: The ad turned a timeless motivational phrase from Henry Ford himself into a brand statement that made Ford’s message feel immediate and energizing.
Introducing The Nice List: your one-stop shop for holiday marketing resources, tools, and inspiration. Consider it your holiday prep HQ, where you’ll find:
The 2025 Holiday Advertising Trends Report, which includes insights from 600+ marketers on how brands are planning, spending, and measuring success this season.
What’s Driving Holiday Ad Performance in 2025?, a tvScientific x Adweek webinar that breaks down how marketers are adapting strategies in real time.
And more content to drive your 2025 holiday advertising strategy.
🎄 Explore Holiday Resources
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