The Trade Desk transformed digital advertising by pioneering independent, omnichannel media buying. For years, it’s been a trusted platform for agencies and large advertisers looking to reach audiences at scale.
But as marketers’ expectations evolve, scale alone isn’t enough. Growth-focused advertisers want optimization, not just automation. They want transparency, not just reporting. And they want results, not just reach.
That’s where tvScientific comes in. Built for performance marketers, tvScientific applies patented AI optimization, Guaranteed Outcomes and flexible buying models, and full-funnel attribution to make Performance TV accountable, measurable, and performance-driven.
More and more advertisers are finding that while The Trade Desk offers powerful tools for reach, tvScientific is built for outcomes.
Performance marketers often find themselves asking: Is my AI optimizing for revenue or just reach? How quickly can I see and verify my campaign results? Am I paying for exposure or outcomes?
Here’s what’s driving advertisers to look for a more outcome-focused solution:
The Trade Desk’s AI is built to scale bids, audiences, and impressions efficiently. But it’s not designed to optimize toward conversions or sales outcomes. Running truly performance-focused campaigns often requires layering on separate measurement or optimization partners, adding complexity and cost.
tvScientific’s patented AI, on the other hand, reallocates spend in real-time based on what’s actually driving your desired outcome. It learns continuously from thousands of campaign signals – creative performance, audience segments, geography, formats, and more – to maximize ROI automatically.
The Trade Desk is known for marketplace transparency, but its measurement depends on external partners like Nielsen, Comscore, and VideoAmp. That can slow down results, fragment accountability, and make it harder to connect ad spend to sales outcomes.
tvScientific takes a different approach. It combines deterministic household identity with log-level transparency, so advertisers can see exactly how every impression drives business outcomes. Always-on incrementality testing, geo-lift analysis, and real-time attribution provide a direct, verifiable link between ad exposure and performance.
The Trade Desk operates primarily on CPM-based buying, great for scale, but risky for marketers who need proof of performance. This means that advertisers pay for impressions regardless of how those impressions perform.
tvScientific gives marketers the flexibility to choose between CPM or CPA billing. With Guaranteed Outcomes, you can pay only when a defined result – like a sale, app install, or website visit – occurs. It’s the same principle that drives modern performance marketing, now built for TV.
The Trade Desk was designed for enterprise agencies managing large, omnichannel budgets. Its scale and sophistication are unmatched, but that same complexity makes it less accessible for growth marketers focused on measurable outcomes.
tvScientific is purpose-built for those teams. Whether you prefer full autonomy, AI-led automation, or hands-on partnership, the platform adapts to your needs, with radical transparency at every step.
Connected TV offers some of the most powerful tools in modern advertising: premium inventory, household-level targeting, and deeply engaged viewers. But those same strengths also introduce complexity. Auction prices can shift minute by minute, audiences move fluidly across apps and devices, and inventory quality varies widely.
That’s where AI thrives. By learning which audiences convert, which placements perform, and which creative resonates, AI bidding continuously optimizes campaigns in ways humans simply can’t replicate at scale.
In fact, AI-powered bidding can reduce cost per acquisition by up to 30%. For CTV specifically, platforms like tvScientific bring that efficiency to performance marketers by combining smart bidding with transparent reporting, so you can see exactly where your ads ran and what outcomes they delivered.
tvScientific’s intelligent bidding system uses machine learning to dynamically optimize bids in real time. Marketers can choose to optimize for:
These strategies give marketers flexibility to test, learn, and optimize. Whether you’re focused on awareness, efficiency, or performance, tvScientific’s AI bidding makes it easy to choose the approach that best supports your objectives.
Let’s break down how tvScientific puts all of this intelligence to work.
tvScientific’s AI doesn’t just distribute spend, it reallocates it intelligently. It identifies high-performing combinations of creative and audience, then automatically shifts investment toward what drives measurable outcomes. This is optimization in its truest form: responsive, adaptive, and outcome-focused.
With log-level data and deterministic identity, tvScientific shows how every impression impacts conversion. Advertisers can independently verify results, connect data to analytics stacks, and prove incrementality with confidence.
With tvScientific, you have the option to pay on a true cost-per-action (CPA) basis. With tvScientific’s Guaranteed Outcomes, you only pay for verified conversions. Whether you're optimizing for app installs, purchases, impressions, or leads, every dollar ties directly to results.
Whether you want to run self-serve, managed, or hybrid campaigns, tvScientific provides full visibility and control over your campaigns, no black boxes, no surprises.
The Trade Desk built the infrastructure for digital scale. tvScientific built the intelligence for performance optimization.
Marketers don’t have to choose between reach and results. With patented AI, Guaranteed Outcomes, and full transparency, tvScientific turns CTV into a true performance channel. One that’s measurable, accountable, and outcome-driven.
If you’re ready to move from buying impressions to delivering results, it’s time to see how tvScientific optimizes for what actually matters: growth.
What makes tvScientific different from The Trade Desk?
The Trade Desk is built for scale and reach across channels. tvScientific is built for outcomes, with AI optimization, CPA-based billing, and log-level transparency that tie spend directly to performance.
How does tvScientific’s optimization differ from The Trade Desk’s AI?
The Trade Desk AI automates bids and pacing for efficient reach. tvScientific’s AI learns and reallocates spend in real time to drive conversions and revenue, optimizing every impression toward measurable results.
Can I verify results independently with tvScientific?
Yes. tvScientific provides deterministic household identity and log-level data, enabling you to connect results to your analytics or attribution systems for full transparency.
How does billing differ between platforms?
The Trade Desk uses CPM-based pricing. tvScientific gives you the choice between CPM or CPA, including Guaranteed Outcomes, where you only pay for verified conversions.
Who is each platform best suited for?
The Trade Desk is ideal for agencies and enterprise advertisers prioritizing reach and scale. tvScientific is designed for performance marketers focused on measurable outcomes, efficiency, and optimization.
Your first step into CTV shouldn’t feel like a waiting game. The faster you launch, the faster you learn, and the faster you grow.
Download the Evaluation Guide to find out the best platform for you
tvScientific’s Guaranteed Outcomes (GO) Program makes it simple to get started with CTV by letting you pay only when you hit the results you choose: whether that’s installs, purchases, clicks, or site visits. No guessing, no wasted spend, just performance that’s tied directly to your business goals.
Explore tvScientific’s GO Program