Our new Maximum Performance Inventory is a game-changer for driving tangible results. It's a dynamically optimized inventory mix, precisely tuned by tvScientific's intelligence to meet your performance goals.
Benefits:
This feature offers:
How to Get Started: Navigate to the Inventory settings within your platform's campaign setup to see the "Maximum Performance Inventory" help topic.
We're expanding your reach with an array of new, high-performance audiences. These carefully curated segments are designed to help you connect with highly relevant viewers.
New Audiences Available Now:
Future Outlook: "More coming in Q3 & Beyond," as our automation pipeline will allow us to build & maintain dozens of high-performance audiences with minimal effort.
Get Started: Explore these new options within the Audiences section of your campaign settings.
We've listened to your feedback! The Audiences section has been refined for a smoother, more intuitive experience.
Key Improvements:
Availability: These improvements began rolling out on June 12.
Get Started: Simply navigate to the Audiences section within your tvScientific platform.
Connect with tvScientific: Industry Insights & Upcoming Events!
Cannes Recap: Key Takeaways from the Festival of Creativity
Our very own Co-Founder and CEO, Jason Fairchild, attended Cannes Lions 2025, joining global industry leaders for a week of bold ideas and breakthrough conversations. The key takeaway? Performance is now the priority—marketers are shifting focus from impressions to measurable outcomes.
Get Ready for the Holidays: Preview Our Resources Hub!
Our 2025 Holiday Advertising Trends Report will be dropping soon — and it’s packed with insights from 600+ marketers on how they’re planning, spending, and sleighing Q4 this year.
Until then, explore our Holiday Resources Hub: your go-to hub for sleigh-worthy insights, creative ideas, and campaign tools to help you prepare.
Upcoming Webinar: Stay Tuned! Thursday, July 24.
Join Matt Janusz, VP of Revenue, and Tim Sheets, Vice President of Advertiser Performance at tvScientific, for an Adweek-moderated deep dive into the top strategies to cut through the holiday marketing noise and drive real results this season.
DramaBox a streaming app, specializing in short drama content. Like many content-rich categories, DramaBox needed to be both entertaining and efficient, constantly adapting to new trends while driving measurable results, without showing signs of fatigue.
Why tvScientific Became the Answer:
DramaBox partnered with tvScientific, launching in November last year as an experiment. They built a scalable, transparent system for ongoing performance. Campaigns were optimized across layers: platform, device, daypart, and audience. tvScientific ran weekly A/B creative tests to fuel faster iteration. Campaigns were restructured around high-performing network bundles.
When tvScientific launched its AI tech, built to optimize for outcomes in real-time, DramaBox was one of the first to test it.
They 10x'd their spend since April without slipping in performance. Campaigns now self-optimize 24/7, even during holidays. There are no delays in adjustment due to operational lag time that comes with manual updates.
"Due to the transparency of tvScientific’s channels, we have a clear understanding of where our funds are allocated. Additionally, tvScientific plays a unique role in our brand marketing that other media cannot replicate, making it an indispensable partner in our overall marketing efforts."
- DramaBox Marketing Team
Great content deserves great performance. With tvScientific, DramaBox found a CTV partner that delivered both: the creative flexibility they needed and the performance backbone to scale it.
Learn more about DramaBox's results in the full case study >>
Your July Playbook: Unlock Peak Performance for Summer & Beyond!
July isn't just about mid-summer relaxation; it's a strategic launchpad for your next big wins! Here are some creative campaign angles to leverage tvScientific's new audiences and optimized inventory, ensuring your brand stands out.
The "Summer Refresh" Playbook
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Goal Drive sales for home improvement, digital services, health & wellness, or tech upgrades. Targeting Leverage our new Home & Garden (tvSci), Likely Home Owners (tvSci), or Interested in Health & Wellness (tvSci) audiences. Combine with precise geographic targeting for local service areas. |
Creative Angle Showcase before-and-after transformations, highlight convenience, or feature products that make summer living easier and more efficient. Think bright, clean visuals. |
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Why tvScientific is Perfect: Our Maximum Performance Inventory ensures your budget reaches the most engaged viewers ready for a refresh, and Predictive Inventory helps you find high-converting placements. |
Early Bird Gets the Holiday Worm
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Goal Build early brand awareness, drive loyalty program sign-ups, or introduce subscription offers ahead of the competitive Q4 rush. Targeting Frequent Shoppers - Beauty Products (tvSci), Interested in Fashion (tvSci), or general broad audiences for maximum reach. |
Creative Angle Focus on aspiration, convenience, or solving future holiday stress. Think subtle nods to gifting, "treat yourself," or exclusive early access. |
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Why tvScientific is Perfect: Our Audiences UX Improvements make it easy to quickly identify and activate segments, while tvScientific AI handles the complexity of optimizing early awareness campaigns for future conversion. |
"Back-to-School" Blitz Prep
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Goal Drive purchases for educational supplies, apparel, electronics, or services as families gear up for the new academic year. Targeting Focus on parental demographics, potentially leveraging Cost Cutters (tvSci) or Home & Garden (tvSci) (for family-focused households). Geo-target based on school districts. |
Creative Angle Showcase products in a learning or daily routine context, highlight value, or emphasize stress-free preparation. |
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Why tvScientific is Perfect: Our new tvSci audiences provide fresh pools of parents and students, and Campaign Management 2.0 gives you the granular control to optimize for specific back-to-school outcomes. |
We hope you enjoyed the July edition of the tvSciGuide!
We're thrilled to be part of your advertising adventure. Don't hesitate to reach out with any feedback or questions. Stay tuned for more monthly updates on our platform, upcoming events, and tips to level up your advertising game.