Case Study
 
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Breaking the Box Office: DramaBox Scales 6X with Performance-Driven CTV

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As one of the world’s leading short drama platforms, DramaBox was already riding high, with a growing global audience and a 2024 Google Play Award for Best for Fun. But even award-winning entertainment platforms need performance marketing that can keep up.

DramaBox’s next act? Turn Connected TV (CTV) into a performance engine.

01 The Challenge: When Growth Needs to Be Entertaining and Efficient


DramaBox’s goal was clear: scale fast, while staying laser-focused on day-zero ROAS. Every ad dollar had to work hard from the moment it was spent.

In a category known for content-rich experiences and fast moving trends, they needed a channel that could deliver measurable results, adapt in real-time, and give their team full visibility into performance — without slowing them down.

02 Why CTV Became the Answer

With tvScientific, DramaBox:

  • Launched and tested quickly to gather early insights
  • Optimized across layers: platform, device, daypart, and audience
  • Ran weekly A/B creative tests to fuel faster iteration
  • Restructured campaigns around highperforming network bundles
  • Built a scalable, transparent system for ongoing performance

The result? tvScientific became DramaBox’s top-performing CTV partner — and a reliable lever for profitable scale.

The Results

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6x

increase in daily spend

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2x-3x

improvement in ROAS

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#1

CTV partner based on ROI

03 What was achieved

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Massive Scale
From early tests to 6X daily spend — without sacrificing ROAS.

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ROAS on Target
Performance benchmarks were hit just weeks in and maintained as scale increased.

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Perfect Channel Fit
Short dramas + CTV = a natural match. Viewers leaned in, and results followed.

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Full Transparency
Weekly optimizations and real-time reporting gave the DramaBox team full visibility into what was driving success.

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Creative Acceleration
Biweekly optimizations with tvScientific ensured continuous improvement to meet CPA goals.


The Takeaway
Great content deserves great performance.
With tvScientific, DramaBox found a CTV partner that delivered both: the creative flexibility they needed and the performance backbone to scale it.

 

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Group 278658

“Due to the transparency of tvScientific’s channels, we have a clear understanding of where our funds are allocated. Additionally, tvScientific plays a unique role in our brand marketing that other media cannot replicate, making it an indispensable partner in our overall marketing efforts.”

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Dramabox Marketing Team

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