Tatari vs. tvScientific: Which CTV Platform Delivers Smarter Optimization?

The Race to Launch on CTV

Imagine your team is ready to test Performance TV. You’ve got a budget, creative assets, and an ambitious goal: get in front of new audiences as fast as possible, so you can start generating more sales.

What happens next depends on the platform you choose.

But not all platforms make “launching” equally simple. With some, you get instant access, outcome-based pricing, and AI optimization from day one. With others, you face budget hurdles, longer onboarding cycles, manual optimization, and delays before you ever see results.

That’s where Tatari and tvScientific take very different approaches.

With tvScientific, launching a campaign is simple: define the outcome you want, set your cost-per-result, and go live instantly. Our patented AI handles the optimization, so you can focus on the strategy and creative. It’s what makes tvScientific the faster, more transparent Tatari alternative for performance-driven marketers.

Own your performance with tvScientific, the best Tatari alternative

Tatari has been in the market since 2016, positioning itself as a “modern TV advertising solution.” They offer linear and streaming measurement, programmatic buying, and retargeting. On paper, that sounds like a strong starting point.

But there are trade-offs:

• Control: While Tatari shows predicted return models, advertisers can’t directly optimize campaigns once they’re in flight. All adjustments require manual optimization. 
• Focus: Tatari is built like an agency, with steep learning curves, manual workflows, and rigid buying models.

By contrast, tvScientific was built with performance advertisers in mind. You don’t need a big budget to get started. You can optimize your campaign at any time, with the help of tvScientific AI. And you get transparency into every dollar spent and the outcome it produces. What sets us apart is our commitment to radical transparency through our "whitebox" paradigm, giving you unprecedented visibility into how our AI configures and optimizes your campaigns. This includes dashboards and incrementality tests that make performance fully transparent.

Our patented AI optimization tech uniquely drives autonomous and unrivalled delivery of advertiser-declared outcomes. This isn't just standard machine learning; it's purpose-built technology designed specifically for performance TV advertising.

Here’s how it works in three steps:

With tvScientific’s Guaranteed Outcomes program, you’re in control from day one.

How to launch your campaigns faster with smart CTV optimization

The difference between Tatari and tvScientific comes down to optimization.

• Tatari’s approach: Tatari grew up in linear TV, and their “optimization” is still human-powered. Analysts monitor dashboards and make manual tweaks after the fact. Their models rely on assumptions, meaning they can’t reallocate spend in real time or provide log-level transparency. This slows results, caps efficiency, and keeps advertisers dependent on their service-heavy model.
• tvScientific’s approach: tvScientific is tech-native. Our patented AI optimizes campaigns continuously, reallocating spend in real time toward what drives outcomes. Advertisers get full transparency down to the log level, precise household identity resolution, and the flexibility to choose between two pricing models: Cost Per Impression (CPM), where you pay for every ad appearance, or Cost Per Acquisition (CPA), where you only pay when a customer converts. The result: a system that learns from every impression, delivers measurable growth, and turns TV into a self-sustaining performance channel.

For growth-focused teams, the ability to launch fast and learn fast is a competitive advantage. Traditionally, launching a TV campaign meant manual budget allocation, media negotiations, and a reliance on specialists to configure targeting and pacing. With tvScientific, AI takes over these time-intensive steps, so campaigns don’t stall during setup:

• Bidding is instant. Instead of planning your spend strategy ahead of time, AI automatically bids for the most valuable impressions and adjusts in real time.
• Targeting adapts on day one. There’s no need to over-engineer upfront audience segments. AI refines them immediately based on performance signals.
• Budgets self-allocate. Instead of building static media plans, AI dynamically shifts spend to the best-performing placements as soon as results come in.

Because AI brings efficiency to what used to be manual setup and slow feedback loops, marketers can launch quickly, learn faster, and optimize continuously without waiting on someone to pull the levers. And with our whitebox approach, you can see exactly how these optimizations are happening in real-time, giving you the unprecedented visibility needed to make informed strategic decisions.

Tatari vs. tvScientific: Your big questions (and honest answers)

What makes tvScientific different from Tatari?
The key difference is optimization. Tatari relies on manual workflows and analyst tweaks after the fact, while tvScientific is powered by patented AI that reallocates spend in real time to maximize outcomes. Instead of delays and opacity, our platform delivers instant launch, built-in attribution, and full log-level transparency through our whitebox paradigm. The result: smarter optimization, faster learnings, and performance you can prove and scale.

How much does tvScientific cost to start?
There’s no minimum budget. You only pay when a customer takes the outcome you’ve defined, whether that’s an install, a purchase, or a visit. Our flexible engagement models accommodate both CPM and CPA pricing structures, ensuring you get the best value regardless of your preferred payment method.

Does Tatari guarantee performance?
No. Tatari provides predictive return models, but does not guarantee results.

Does tvScientific guarantee performance?
Yes. With outcome-based pricing, you only pay when performance is delivered. Our patented AI optimization ensures autonomous and unrivalled delivery of your declared outcomes, backed by extensive R&D and thousands of campaign insights.

What outcomes can I pay for with tvScientific?
You can optimize for sales, app installs, clicks, website visits, or custom KPIs that matter to your business. You set the cost-per-outcome that aligns with your goals.

Which is faster to launch between tvScientific or Tatari?
tvScientific. Campaigns can be live in minutes, while Tatari’s managed approach often adds delays.

What’s the best way to guarantee your outcomes?

tvScientific’s Guaranteed Outcomes (GO) Program makes it simple to get started with CTV by letting you pay only when you hit the results you choose: whether that’s installs, purchases, clicks, or site visits. No guessing, no wasted spend, just performance that’s tied directly to your business goals.

The best part? You'll never wonder what's happening behind the scenes. Our commitment to showing you exactly how we deliver results — combined with pricing that works for your business and technology that actually performs — means you can focus on growing your business instead of managing your TV campaigns.

Explore tvScientific’s GO Program