We're thrilled to share that tvScientific has been named one of Affiliate Summit’s Top 25 Publishers of 2025, which recognizes the most innovative, results-driven partners in the performance marketing space. For us, this is a huge milestone of growth, and a validation of a belief we’ve held since day one: transparency and outcomes are the future of performance marketing.
As affiliate marketing continues to evolve, these two principles are quickly becoming non-negotiables. Here’s why.
Affiliate marketing is undergoing a massive transformation. Once seen as a last-click bottom-of-funnel tactic, the channel is now on the brink of a transformation into a full-funnel, performance-driven growth engine.
But for that transformation to truly take hold, the affiliate space must adopt the same standards of transparency and control that define modern performance marketing.
The rise of paid search taught us an important lesson: performance marketing works best when it aligns tightly with consumer intent. But even search doesn’t create demand — it captures it (if a consumer searched for something, it implies that the intent was already there).
And too many affiliate tactics do the same: harvest demand at the moment of purchase, rather than generating net-new interest. This leads to the kind of scrutiny and skepticism we’ve seen around browser extension coupons, where value is often questioned and ROI is hard to prove.
For affiliate marketing to thrive in the performance era, it must do more than take credit for conversions. It needs to drive incremental outcomes and prove its role in generating real demand.
The most powerful partnerships in affiliate marketing are built on trust — and trust starts with transparency. When brands know exactly where their ads are running, who they’re reaching, and how those exposures connect to real business outcomes, they’re able to invest with confidence and scale with precision.
Transparency is also imperative for performance. Visibility into placements, audiences, and conversions enables smarter decisions, sharper optimization, and stronger ROI. Without it, marketers are flying blind.
At the same time, the metrics that matter have shifted. Affiliate marketing used to mean paying for presence: clicks, impressions, placements. But presence doesn’t equal performance. What matters now are outcomes: purchases, app installs, subscriptions, signups (AKA real, measurable business impact).
That’s why we built tvScientific around a cost-per-outcome model. Advertisers only pay for real results. No wasted spend, no guesswork, no smoke and mirrors. It’s a model that aligns incentives across the board, empowering brands to scale performance without sacrificing control.
As marketers demand greater accountability and efficiency, transparency and outcomes are no longer nice-to-haves. Rather, they’re the new baseline. And we’re proud to be helping raise that standard.
Being included in Affiliate Summit’s Top 25 Publishers list isn’t just a reflection of tvScientific’s innovation. It reflects a broader shift in how marketers are thinking about the affiliate channel.
As we look ahead, we believe the most successful players in the space will be those who:
At tvScientific, we’re building the infrastructure to support this future. By bringing performance-driven principles to television, and affiliate-level accountability to premium media, we’re helping shape a more effective, more trustworthy ecosystem for everyone involved.
tvScientific was co-founded by senior executives with deep roots in search, programmatic advertising, digital media, and ad verification. We think scientifically, and our results are driven by a belief in one, simple formula: Trust = Data x Transparency x Control.
With powerful attribution capabilities, real-time reporting, automated optimization, and built-in, always-on testing, tvScientific provides the most robust, transparent, tailored Performance TV platform.
Once you see it for yourself, we know you will too. Request a demo.