This month, we're providing you with the tools to set smarter goals, giving you a peek at our upcoming features, and exploring valuable insights from our latest and greatest events. We're all about delivering proof, not just promises.
We’ve introduced a set of predefined events and goals you can choose from when setting up campaigns. These replace manually-defined, inconsistently named events and enable better clarity, consistent reporting, and campaign optimization
Why it Matters
Simply select a goal type when setting up your next campaign. Your reports will now directly reflect the goals you've set, providing a clear and consistent view of your campaign's success.
You’ll see an improvement to our bidder. Select from a clearly defined set of intelligent bidding strategies that leverage tvScientiefic AI to optimize your campaign, or stick with manual bidding.
Why it Matters
The Simplified Bidder is designed to deliver more outcomes, faster. It will offer clean, clear reporting and streamlines the campaign setup process so you can start advertising faster!
|
Webinar | Proof Over PromisesKey Takeaways from the Festival of Creativity "Just run a TV spot and hope for the best" doesn’t fly anymore. Today’s marketers need outcomes, not optimism. In this live webinar on October 21, you’ll learn how brands are proving performance with AI-powered campaigns. You’ll walk away with
Register Now |
Report | Holiday Advertising Trends 2025More shoppers. More noise. More pressure to prove every dollar. Our latest report is based on a survey of over 600 marketers and shows why CTV is the #2 channel for holiday campaigns this year. Get ahead of the holiday chaos with key data and insights from your peers on how to leverage the gift that keeps performing: CTV. Download now
|
Photobucket needed to reintroduce their brand and drive measurable growth. They believed that Performance TV could do both. See how they used tvScientific to acquire over 1,775 new paid subscribers and boost audience engagement by 25% — all while building powerful brand awareness
“tvScientific's platform not only promised but demonstrably delivered outcomes for our reintroduction campaign, resulting in over 1,775 new paid subscribers and a 25% increase in audience engagement. Their ability to guarantee and achieve these results through Performance TV was a game-changer for Photobucket."
Marc Callipari
COO & GC Photobucket
Start building your Q4 strategy. Here are some creative campaign angles to help you stand out!
Goal
Drive sales for home improvement, digital services, health & wellness, or tech upgrades.
Creative Angle
Focus on campaigns that help consumers update their wardrobes for the new season with layering, seasonal colors, or a "capsule closet" refresh.
Goal
Increase sales for food delivery, tailgating supplies, or home entertainment.
Creative Angle
With the return of football season, target sports fans and tailgating enthusiasts. Showcase how your product is the key to the perfect game day experience.
Goal
Drive purchases for home goods, comfort food, and streaming services.
Creative Angle
As the weather cools, help customers get ready for a cozy night in. Use visuals of warm blankets, fall-themed drinks, and movie nights at home
We're thrilled to be part of your advertising adventure. Don't hesitate to reach out with any feedback or questions. Stay tuned for more monthly updates on our platform, upcoming events, and tips to level up your advertising game.