Case Study

DramaBox Hits 10X Spend (and Keeps Climbing) with AI-Optimized CTV

The next era of CTV performance is here — and DramaBox is already living it.

DramaBox was already winning with CTV. It’s been one of their strongest growth channels, delivering consistent 2–3x ROAS and scaling month over month. But with bigger budgets comes more complexity and room for friction.

So when tvScientific launched tvScientific AI, tech built to optimize for outcomes in real time, DramaBox was one of the first to test it.

The Shift: Max Results, Less Effort

Manual bidding was working well, but eventually they hit an upper limit. tvScientific AI helped push them from 7x spend past 10x and still climbing. By gradually shifting budget over to AI-optimized campaigns, DramaBox was able to streamline structure, reduce lag, and scale faster than ever.

“We were already seeing great results on tvScientific. But when we introduced MaxROAS, things really took off. The AI handled the complexity for us — and let us scale without sacrificing efficiency or control.”

Dramabox Marketing Team

DramaBox Hits 10X Spend (and Keeps Climbing) with AI-Optimized CTV

The Results

The Takeaway

With tvScientific AI, they didn’t overhaul their strategy — they upgraded it. Now the system works around the clock, unlocking scale without extra effort. That means less time in the weeds, and more time accelerating what’s working.

This is the future of CTV, and DramaBox is already living it.

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