Case Study

Breaking the Box Office: DramaBox Scales 10X with Performance-Driven CTV

As one of the world’s leading short drama platforms, DramaBox was already riding high, with a growing global audience and a 2024 Google Play Award for Best for Fun. But even award-winning entertainment platforms need performance marketing that can keep up.

DramaBox’s next act? Turn Connected TV (CTV) into a performance engine.

01 The Challenge: When Growth Needs to Be Entertaining and Efficient

DramaBox’s goal was clear: scale fast, while staying laser-focused on day-zero ROAS. Every ad dollar had to work hard from the moment it was spent.

In a category known for content-rich experiences and fast moving trends, they needed a channel that could deliver measurable results, adapt in real-time, and give their team full visibility into performance — without slowing them down.

02 Why CTV Became the Answer

With tvScientific, DramaBox:

Built a scalable, transparent system for ongoing performance

Optimized across layers: platform, device, daypart, and audience

Ran weekly A/B creative tests to fuel faster iteration

Restructured campaigns around high performing network bundles

Built a scalable, transparent system for ongoing performance

The result? tvScientific became DramaBox’s top-performing CTV partner — and a reliable lever for profitable scale.

The Results

10x

increase in daily spend

2x-3x

improvement in ROAS

CTV partner based on ROI

Massive Scale

From early tests to 10X daily spend — without sacrificing ROAS.

ROAS on Target

Performance benchmarks were hit just weeks in and maintained as scale increased.

Perfect Channel Fit

Short dramas + CTV = a natural match. Viewers leaned in, and results followed.

“Due to the transparency of tvScientific’s channels, we have a clear understanding of where our funds are allocated. Additionally, tvScientific plays a unique role in our brand marketing that other media cannot replicate, making it an indispensable partner in our overall marketing efforts.”