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Measure CTV Advertising Impact

Measure CTV Advertising Impact

Growth-focused businesses haven't been able to use legacy TV as a proper performance channel because it lacks outcome-focused metrics beyond reach and frequency.

Until now, television has been expensive, hard to measure, and even harder to buy. Access has been geared to an exclusive club of national advertisers, and accurate attribution relies on small audience samples and opaque data science methodologies that date back to the 1960s.

That's why we built tvScientific. To create a solution that turns the TV into a dedicated performance marketing platform and allows businesses to optimize real business outcomes.