Match TV ad exposure to site visitation and outcomes
At tvScientific, we believe that the entire purpose of advertising is to drive results that can be measured. This fundamental, simple truth is our true north, and everything we do revolves around driving measurable results (i.e. outcomes) for businesses.
Now that nine out of ten TVs are connected to the internet, most TV content is delivered through digital technology, allowing for better measurement and accurate attribution. The tvScientific platform proves CTV investment and delivers outcomes that are as measurable as digital ads.
Attribution You Can Trust
Bad attribution creates waste in ad spend and ineffective optimizations. Through tvScientific's proprietary, patent-pending CTV attribution platform, businesses can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID.
Second Screen Response Measurement
We cross-reference website traffic to CTV ad exposure to identify visitors to your website after ad delivery. This process measures what we call the “Second Screen Response Rate”. Specifically, after the TV ad was delivered, did the viewer perform a measured action on your website or other tracked property?
All of this data integrates into Google Analytics as well as our Reporting Dashboard.
The TV Ad Responsiveness Insights (tvARI)
All ads are not created equal, and all campaigns do not perform the same. tvScientific helps businesses understand performance across their ad campaigns with responsiveness oriented performance metrics such as time to conversion, frequency before conversion, and cost per action.
1. Audience Targeting and Media Activation
Ad delivered to household CTV; IP identified and stored to exposure file
2. HH Devices Identification
Exposure file appended with additional devices tied to household IP’s
3. Outcome Event
Ad exposed consumer completes desired advertiser action (site visit, purchase, download) on a smartphone, laptop, or tablet
4. Outcome File
tvScientific collects data on all outcome events
Attribution is identified by matching the ID’s present on both the exposure file and outcome file
CTV exposed visitor logged in Google Analytics as a page view hit and labeled as a CTV influenced visitor for tracking