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For years, last-click channels have positioned themselves as the ultimate revenue drivers. But if search is truly creating demand, why do website visits and purchases spike right after a TV ad airs? 

We’re witnessing the biggest attribution heist in marketing history, right in front of our eyes.

For years, last-click channels have positioned themselves as the ultimate revenue drivers. But if search is truly creating demand, why do website visits and purchases spike right after a TV ad airs? 

We’re witnessing the biggest attribution heist in marketing history, right in front of our eyes.

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TV Drives Demand, Search Takes the Credit

Direct response channels have been taking credit for years as revenue-generating machines — but they're not actually creating net-new consumer demand. Learn how last-click channels are pulling this off and why TV is really the #1 performance channel.

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It's time for brands to take control. Enter performance branding, a strategy that takes search out of the getaway car — and puts marketers back in the driver's seat.

No more playing by the rules of platforms designed to harvest demand rather than create it. The marketers who win will be those taking a full-funnel approach, balancing immediate performance with long-term brand growth.

It's time for brands to take control. Enter performance branding, a strategy that takes search out of the getaway car — and puts marketers back in the driver's seat.

No more playing by the rules of platforms designed to harvest demand rather than create it. The marketers who win will be those taking a full-funnel approach, balancing immediate performance with long-term brand growth.

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Performance Branding: The Long Game & the Quick Score

Marketers have long been caught between two opposing strategies: performance marketing and brand marketing. Alone, neither is enough. By combining the best of both, marketers can build long-term brand equity while generating immediate results.

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Put your results under lock and key.

Get up to $15k in ad credit to see real performance in action.

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The Perfect Crime: Pulling Off Both Brand & Performance Wins

With rising ad costs and tighter budgets, traditional performance marketing is becoming more expensive and less scalable. The savviest brands know that scaling efficiently requires a different approach — one that blends performance and brand-building.

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Inside Intel: The 2025 State of Performance TV Report

Marketers have long been caught between two opposing strategies: performance marketing and brand marketing. Alone, neither is enough. By combining the best of both, marketers can build long-term brand equity while generating immediate results.

Read Now

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See how TV is the real performance driver.

Request a demo