01 Campaign Objectives
Wildlife Studios, one of the largest mobile gaming companies globally, wanted to expand their marketing efforts into CTV to drive performance. They were looking for a partner that would not only drive installs but keep customer acquisition costs low- below $5 CPI.
Wildlife Studios worked closely with our managed team to use tvScientific’s platform to build a successful campaign strategy.
Wildlife Studios quickly defined targeting from 3rd party sources with over 15K unique segments to reach their specific audience – males 18-45 interested in action, war games and movies.
tvScientific’s creative team built a series of CTV ready ad units using existing creative assets to ensure they engage properly with this audience.
Wildlife Studios took advantage of tvScientific’s platform to control attribution windows initially testing a 1 day attribution window to directionally help them understand the value of their advertising touch points across the user journey.
48 Hour CPI
The tvScientific team was invaluable in helping us navigate a new media buying channel with CTV to reach our goal of finding high quality players, cost effectively.
User Acquisition, Wildlife