10 questions marketers need to ask when evaluating a Performance TV platform
Vetting a Performance TV platform? Ask these 10 essential questions to assess capabilities across targeting, measurement, optimization, and...
TV 2.0: Driving measurable business outcomes
In this week’s newsletter of Inside Performance Advertising, Jason reveals why TV 2.0 is winning back billions in ad spend.
Jason Fairchild
Dec 2, 2025
Why streaming price hikes aren't scaring off subscribers
This week's edition of the TV Room dives into the impact of subscription costs across major streaming platforms surging to new highs.
The TV Room
Dec 1, 2025