Digital-First Performance Businesses
Built For Businesses That Value Performance Based Advertising
Search and social are the dominant online marketing channels because they perform. But these channels inevitably hit plateaus due to pricing or scalability issues. Where do you invest after paid search and social media channels max out?
All performance advertising revolves around granular measurement and attribution of media spent to determine the ROI of each media channel. tvScientific brings digital-like measurability to CTV, allowing businesses to target, measure, and attribute CTV ad campaigns. Businesses can now optimize each ad dollar on CTV in the same way as digital advertising. This capability, combined with the massive addressable CTV audience, represents the next scalable channel for digital-first performance marketers.
Hands-On CTV Advertising + Attribution Platform
By combining the powerful viewing experience of TV advertising with the interconnectivity of smartTV, tvScientific can help businesses buy and measure CTV advertising performance.
tvScientific is the only CTV platform to offer a direct, hands-on keyboard (self-serve) solution that combines fully optimized media buying with comprehensive measurement and attribution.
Our managed service tier can support resource-constrained growth teams while providing eyes-on access to the tvScientific platform.
It's perfect for digital-first performance businesses.
Numbers Speak Louder Than Words
60% of TV viewership spent on streaming
Consumption of CTV streaming content is at an all-time high
200 million CTV viewers in the US
More US viewers are watching CTV than ever before
80% of US households own a CTV
Connected TV device ownership and adoption is skyrocketing