Attribution You Can Trust

Bad attribution creates waste in ad spend and ineffective optimizations. Through tvScientific's proprietary, patent-pending CTV attribution platform, businesses can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID.

Second Screen Response Measurement

We cross-reference website traffic to CTV ad exposure to identify visitors to your website after ad delivery. This process measures what we call the “Second Screen Response Rate”. Specifically, after the TV ad was delivered, did the viewer perform a measured action on your website or other tracked property?

All of this data integrates into Google Analytics as well as our Reporting Dashboard.

The TV Ad Responsiveness Insights (tvARI)

All ads are not created equal, and all campaigns do not perform the same. tvScientific helps businesses understand performance across their ad campaigns with responsiveness oriented performance metrics such as time to conversion, frequency before conversion, and cost per action.

The tvScientific Method

1

Audience Targeting and Media Activation

Ad delivered to household CTV; IP identified and stored to exposure file

2

HH Devices Identification

Exposure file appended with additional devices tied to household IP’s

3

Outcome Event

Ad exposed consumer completes desired advertiser action (site visit, purchase, download) on a smartphone, laptop, or tablet

4

Outcome File

tvScientific collects data on all outcome events

5

Attribution

Attribution is identified by matching the ID’s present on both the exposure file and outcome file

6

Reporting

CTV exposed visitor logged in Google Analytics as a pageview hit and labeled as a CTV influenced visitor for tracking

The tvScientific Method

1

Audience Targeting and Media Activation

Ad delivered to household CTV; IP identified and stored to exposure file

2

HH Devices Identification

Exposure file appended with additional devices tied to household IP’s

3

Outcome Event

Ad exposed consumer completes desired advertiser action (site visit, purchase, download) on a smartphone, laptop, or tablet

4

Outcome File

tvScientific collects data on all outcome events

5

Attribution

Attribution is identified by matching the ID’s present on both the exposure file and outcome file

6

Reporting

CTV exposed visitor logged in Google Analytics as a pageview hit and labeled as a CTV influenced visitor for tracking