When pause meets pay
In this week's edition of the TV Room, explore how tv streaming turns pause moments into prime ad space as viewers embrace new formats.
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GUIDE
CTV Playbook
With 71% of US households having at least one connected device, CTV is quickly becoming one of the most effective ways to reach consumers.
What used to be an expensive channel with limited data now helps marketing teams boost ROAS, increase brand lift, and drive revenue. It's no wonder marketers are making CTV advertising a permanent part of their media mix.
This guide will help you take your CTV campaigns to the next level — no matter where you are in your journey.
Future-proof your brand discovery: Why smart marketers are expanding beyond search ads
Search is shifting toward AI-driven, zero-click experiences. In this new era, CTV is becoming the new foundation for performance marketing.
tvScientific
Nov 13, 2025
Blog
Proven outcomes, smarter workflows, and stronger results| November 2025 tvSci Guide
Welcome to tvSci Guide! Read more for November 2025 product updates, customer spotlights, and pro tips that help you get the most out of Performance...
tvScientific
Nov 12, 2025
