The Smarter Side of CTV Performance
The latest in advertising: Sharper targeting, stronger halo effects, and smarter ways to build the mix.
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GUIDE
CTV Playbook
With 71% of US households having at least one connected device, CTV is quickly becoming one of the most effective ways to reach consumers.
What used to be an expensive channel with limited data now helps marketing teams boost ROAS, increase brand lift, and drive revenue. It's no wonder marketers are making CTV advertising a permanent part of their media mix.
This guide will help you take your CTV campaigns to the next level — no matter where you are in your journey.
3 Themes We Kept Hearing at Shoptalk
Jason Fairchild shares 3 themes from Shoptalk that show how retail marketing is becoming more measurable, AI-driven, and focused on performance...
Jason Fairchild
Apr 7, 2026
The 2026 Media Mix Framework for D2C Performance Marketers
Discover the 2026 media mix framework for D2C brands, balancing search, social, and CTV to drive profitable growth, improve ROAS, and measure lift.
Jeff West
Apr 2, 2026
