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CTV Playbook

With 71% of US households having at least one connected device, CTV is quickly becoming one of the most effective ways to reach consumers.

What used to be an expensive channel with limited data now helps marketing teams boost ROAS, increase brand lift, and drive revenue. It's no wonder marketers are making CTV advertising a permanent part of their media mix.

This guide will help you take your CTV campaigns to the next level — no matter where you are in your journey.